Butter offers design services for identity, print, and interactive media. The terrier offers couch protection services and a lot of grumbling.

 Thriving in a conversation economy

Friends, I am thinking about attending this year’s Market Mix conference. I confess to being event-shy in the past. Too many bodies in one place? Um, YES. I am however, interested in brand conversations–both as a consumer of brands and a designer for brands. What makes you trust a brand? Do you feel like your relationships with the brands you buy are a result of a two-way conversation?

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