The Project Scope
Blue C Sushi is Seattle’s (and Butter’s) favorite kaiten (conveyor belt) sushi restaurant, with six locations around the city. The website design incorporates the same japanese pop-culture imagery used throughout their restaurants. Blue C Sushi’s branding pulls from Harajuku, Japanese blind-box toys–even the Tokyo metro. Blue C also asked that the site educate their western customers about sushi ingredients and health benefits. Third-level navigation invites site users to drill-down to specific information about each menu item, including a photograph, general ingredients, dietary notes and pricing.