The Project Scope
Affinity Living Group is redefining the category of senior living. With locations throughout the west and midwest, they design modern communities for active, mature adults, 55 and over, who desire to live fully independent lives. Together with our friends at GCDirect, we designed new standards for the Affinity brand–starting with a microsite and brochure template for their recently opened Walla Walla location. These marketing materials will provide a template for existing and future locations, to come in phase 2.